Apple growth slowing as smartphones becoming commodities

Smartphones are becoming commodities. The battle for supremacy is increasingly being fought in profit margins and emerging markets. The golden goose is already in the oven and getting hot. 

Unless Apple can lead in innovation or release the next hot product (iWatch?), margins will decrease.





http://www.idc.com/getdoc.jsp?containerId=prUS24676414
Top Five Smartphone Operating Systems, Shipments, and Market Share, 2013 (Units in Millions) 

Operating System	2013 Shipment Volumes	2013 Market Share	2012 Shipment Volumes	2012 Market Share	Year-Over-Year Change
Android	793.6	78.6%	500.1	69.0%	58.7%
iOS	153.4	15.2%	135.9	18.7%	12.9%
Windows Phone	33.4	3.3%	17.5	2.4%	90.9%
BlackBerry	19.2	1.9%	32.5	4.5%	-40.9%
Others	10.0	1.0%	39.3	5.4%	-74.6%
Total	1009.6	100.0%	725.3	100.0%	39.2%

Source: IDC Worldwide Mobile Phone Tracker, February 12, 2014

http://files.shareholder.com/downloads/AAPL/1761120739x0x701402/a406ad58-6bde-4190-96a1-4cc2d0d67986/AAPL_FY13_10K_10.30.13.pdf

Momentum is clearly declining....