According to Tesla's Shareholder's Letter, "In the U.S., just over three years after entering the market, Model S took share from all incumbent manufacturers to become the number one selling comparably priced four-door sedan. In fact, Model S was the only vehicle in its class with growing sales last year. Even on our competitors’ home turf and in countries without government incentives to purchase electric vehicles, Model S is winning. For example, in Switzerland, Model S outsold the Mercedes Benz S-Class, the BMW 7- Series, the Porsche Panamera and the Audi A-8 combined for the full year, and also outsold the Mercedes Benz E-Class... [and] across all of Europe last year Model S outsold the Audi A8 and A7 combined and the BMW 7-Series and 6-Series combined."
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Source: Shareholder's Letter*
Tesla CEO Elon Musk said on the webcast that Tesla has a hold on 25% of the premium sedan market, and noted: “It’s really rare to see situations like this.” He called the car’s ability to take away market share from all its competitors, “a great achievement of the Tesla team, and I think it’s also great for the world, because that’s 25,000 fewer gas guzzlers out there on the road.” Musk explained that this is especially remarkable, given that, unlike it's competition, Tesla does not advertise, pay for endorsements, or discount cars for anyone.
Positive Cash Flow
According to Tesla's Shareholder's Letter, "In Q4 alone, we generated $179 million of positive cash flow from our core operations defined as cash flow consumed in operations of $30 million plus cash of $209 million received from vehicle sales to our leasing partners. Growing worldwide demand for Tesla vehicles, supported by record production, allowed us to achieve this result as we increased deliveries by more than 50% from just the prior quarter."
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Source: Shareholder's Letter*
“My mandate from Elon is clear: cash is king,” said Tesla's new CFO, Jason Wheeler. Musk added: “We expect to be positive cash flow next month, and continue that into Q2 and beyond.”
2016 Forecast
According to Tesla's Shareholder's Letter, "For 2016, we are planning for even faster delivery growth than last year. We plan to be net cash flow positive and achieve non-GAAP profitability for the year... [and] we plan to deliver 80,000 to 90,000 new Model S and Model X vehicles in 2016... Achieving these results in 2016 should leave us well positioned for 2017, when we plan to launch Model 3 and take another significant step towards our mission of accelerating the world’s transition to sustainable transportation."
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Source: Shareholder's Letter*
Musk added on the webcast, “Tesla is approximately doubling its cumulative sales every year, I’m not sure if this has happened in the car industry for nearly a century.”
Germany’s car makers, and prestige sector leading BMW, Audi and Mercedes in particular, received their second shock in little more than three weeks when AID compiled data for Western Europe revealed that in the nine months to September this year Tesla’s Model S has not only outsold previous large luxury vehicle sector heavyweights such as BMW’s outgoing 7-Series and Audi’s A8 by some considerable margin, but has also sunk its teeth into Mercedes’ top-notch S-Class, which of late has made Europe’s luxury car segment almost its own:
http://www.bmwblog.com/2015/10/19/tesla-model-s-passes-bmw-audi-getting-close-to-mercedes-in-europe/
The leaders in car sales today:
Global car sales:
BMW sold 1,90 million cars worldwide
Daimler Benz sold 1.7 million cars worldwide
Ford sold 6.33 million cars worldwide
Toyota sold 9.98 million cars worldwide
VW sold 9.7 million cars worldwide
Tesla sold 50,000 cars worldwide
Market capitalisation:
BMW US$49.27 billion
Daimler Benz US$69.01 billion
Ford US$48.70 billion
Toyota’s is US$166.21 billion
VW US$62.06 billion
Tesla US$22.08 billion
Market capitalisation per car sold:
BMW is $25,931 market cap per car sold
Daimler Benz is $40,594 market cap per car sold
Ford $7,693 market cap per car sold.
Toyota $16,654 market cap per car sold.
VW $6,3978 market cap per car sold
Tesla $440,200 market cap per car sold
From the above we can see that market values Tesla at huge value due to its enormous potential, not current production or profitability but future potential.
Update 5/3/2016 - BMW investing heavily in software:
BMW apparently plans to have half of its R&D team be computer programmers within the next five years. Currently, just 20 percent of its 30,000 R&D employees work in software.
Hmm, that is another 9,000 programmers, wow!! At least $150,000*9,000 = 1.3 billion/year.
"Our task is to preserve our business model without surrendering it to an internet player. Otherwise we will end up as the Foxconn for a company like Apple, delivering only the metal bodies for them," BMW executive Froehlich said during interview at the Geneva auto show.
Update 25/4/2016 - German automakers who once laughed off Elon Musk are now starting to worry:
Tesla’s U.S. sales of its Model S sedan jumped 59 percent over the same quarter last year, increasing its already sizable lead among large luxury cars, according to internal third-quarter sales numbers—which Tesla usually keeps confidential—and competitor data compiled by the automaker. Tesla says it’s now responsible for almost a third of all sales in the segment. Its nearest competitors are the newly updated BMW 7-Series and the Mercedes-Benz S-Class.
Tesla Model S in now the biggest selling luxury car in Europe:
In 2015, according to British-based newsletter Automotive Industry Data (AID Tesla sold 15,787 Model S sedans, beating out the Mercedes flagship S-class’s 14,990. Western Europe includes all the big markets like Germany, the biggest, France, Britain, Italy and Spain. “Tesla is blazing a trail that other top-notch car makers may have to follow in coming years,” said AID editor Peter Schmidt.
Update 7/6/2018 - Tesla take 50% of US small luxury market, BMW, Mercedes and Audi get disrupted:
https://evobsession.com/tesla-to-take-up-to-50-of-us-small-luxury-market-bmw-mercedes-audi-get-disrupted/https://docs.google.com/spreadsheets/d/1hGUj_cw1L6Xv54QfoEMG1iHlI52lcbt5prnAhVI-7pI/edit#gid=1108620990
https://twitter.com/Tesla/status/1004118655230078977
Actual Sales:
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